Korean restaurant 'Gao'
DATE May 2016
GOAL Branding design for Korean pig giblet restaurant
* Some cuts are synthetic cuts to represent the concept
Graphic Motif - Cooking Materials
In general, pig giblet restaurants reminiscent of dark, red, or butcher-like images. To break out of the biased antipathy and bring some positive impressions, bright colours, friendly illustrations, and patterns were used thoroughly in branding, interior, and packaging design. The overall objective of the branding identity focuses on detaching the negative perceptions and giving customers a bright, neat and tidy feeling.
(end of the project)